1. Venue rental fee is the most basic operating income. It provides standard swimming practice venues for swimming enthusiasts and charges a certain fee according to the time, which is the basic operating means of swimming venues. In general, the larger the site, the more complete the hardware and software facilities, the more people tend to attract. On the one hand, because the area is large, there is less chance for fans to come back disappointed because there is no empty space. On the other hand, there are more swimmers in the pool, and more opportunities for each other to play their skills, so there are more swimmers. In the specific operation and management by means of rent, some methods can be properly considered to attract more fans and swim in this venue for a longer time.

2, the development of a reasonable and perfect membership system, to ensure a fixed income member income, should be the most important guarantee for the success of the swimming venue operation. To attract more members as the focus of management, take various forms of activities, use swimming to close to the emotional communication with members, so that more members have a sense of identity and belonging to the swimming venue, is the main task of management. The forms of membership can be divided into annual membership, monthly membership and general membership. Annual card members usually buy a certain number of hours of venue use in one lump sum each year, and thus enjoy some higher services and preferential treatment.

3. By holding all kinds of swimming training, increase the income, increase the number of swimmers, and develop the potential consumer groups. To meet the requirements of enthusiasts, holding all kinds of swimming training classes, especially primary swimming training classes, can not only increase the income, but also ensure the sustainable development of the swimming population in the surrounding areas. Swimming training class, mainly primary training class, appropriate arrangement of intermediate advanced class and advanced training class, can also be held in winter and summer vacation swimming summer camp, winter camp; Still can consider to face the long-term sports school class that the student arranges additionally, the short type that children swims class to wait.

4. Organize amateur competitions on a regular basis, strive to establish a traditional amateur competition, influence the competition, and try to convert the intangible assets of the title of the competition into tangible wealth. The organization of amateur competitions can not only meet the requirements of many enthusiasts, but also ensure a certain income. The competition can try out the bonus system, stimulate the enthusiasm of the amateur swimming practice, promote the overall development of the amateur swimming level in the area, and drive and influence more people to the swimming arena.

5. We should earnestly pay close attention to the income from swimming boutique sales and lounge service sales. Swimming boutique sales are to provide various swimming supplies services to enthusiasts. Mainly including swimming rings, swimming caps, swimsuits, drinks, swimming books, audio-visual products and other services, should meet the various needs of different swimming enthusiasts. Lounge retail, is to provide an elegant and comfortable environment, with some small food, snacks and various sports drinks, for lovers to do a more comprehensive service.

The swimming population has its particularity. Generally, it is the person with better personal condition and higher economic and social status. Therefore, these human resources can be properly developed and utilized to tap the income of swimming derivative projects. The derivative projects of swimming venues include: swimming venue construction consulting, swimming broker company, swimming restaurant, etc. Due to the increasing development of swimming sports, there are more and more venues construction. The swimming pool can be said to be the largest distribution center of site construction information, reasonable use, and cooperation with the site company, is also a good income. Swimming agent company, from the long-term interests of the baby swimming enthusiasts are more and more, can focus on training, found on the talent, as its agent, or in the country, or sent to foreign swimming school training. Once it is successful, it is inevitable that the benefit is not shallow. The swimming restaurant can be opened nearby to meet the requirements of making friends, telling stories and dining after the activities of more enthusiasts.